With his new venture, CROP – he aims to bring Dutch state-of-the-art greenhouse technology to Croatia. Where Croatia used to produce enough food to feed an entire region, today Croatia does not produce enough food to feed its own population. Jan sees an opportunity for Croatia to start feeding Europe by making large investments in agriculture technology.
With his roots in the Netherlands, but his heart in Croatia – Jan is a strong believer that positive change in Croatia will not come from politics but will come from its entrepreneurs – and he is a proud member of that exciting community.
When people ask him what kind of business he is in, he answers: I am in the business of preparing Croatia for the next generation.